Kurkure is the perfect savory snack to have at tea time The masala munch is a classic kurkure flavour with a great combination of spice and crunch Made with trusted kitchen ingredients: 100 percent vegetarian Country of Origin: India Kurkure is a brand of corn puffs, developed and produced by Pepsico India. The snack is named after the Hindi word for “crunchy”. Launched in 1999, this perfect ‘namkeen’ snack, developed entirely in India, has come to be identified with fun and lovable human quirks.